See, if society accepts that it’s OK to save a parking spot with a chair when it snows, some people are going to decide it’s OK all the time

See, if society accepts that it’s OK to save a parking spot with a chair when it snows, some people are going to decide it’s OK all the time

9. Why do people read Twitter?

Because there are always more Tweets.

10. Why is that?

For approximately five years people Tweeted out of curiosity: Tweets represented a new form of content; Twitter represented a void. Tweets demanded comprehension then mastery; Twitter demanded to be filled. This period was marked by a series of amateur experiments in humor, news and activism, many of which were initially regarded as successes but all of which were revealed, eventually, as failures.

Those early experiments were conducted in a fertile context: Hundreds of thousands of media and media-adjacent professionals, bound to their computers by intermittent but always urgent emails, adopted Twitter as an above-board alternative to entertainment websites, games, and instant message chats. This dedicated audience subtly and fervently advanced the idea of Twitter as necessary and personally productive. They inadvertently carried with them, to the last, the brands for which they worked. These brands took common Twitter habits and early Twitter phenomena and formalized them into what are called social media strategies. A large proportion of Tweets today are the result of these strategies.

Speaking as a Twitter addict, I cannot recommend this post from John Herrman, on the secret history of why Twitter has become what it is, highly enough
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